Softlan Ultra: Rugby
There must be a smile comes up from you seeing this print ad. The expression of a man which hug and adhere his head to the clothes of his player partner, look funny. He enjoy adhering his head with happiness expression. It's a very strong concept communicating the benefit of Softlan Ultra. By seeing the man's expression and the brand name you must know the product benefit. 
Advertising Agency: Y&R, Kuala Lumpur, Malaysia, Creative Directors: Rahul Mathew, Rowan Chanen, Art Directors: Richard Chong, Scott McClelland, Copywriter: Rahul Mathew, Retouching: Magic Cube
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