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Dove: Fall treatment

By M. Ismail The first impression when you see this Dove print ads are the brush and comb which dominated the lay out. The brush and comb with the steel material make these things look hard for a woman hair. Its the interesting image and draw the attention to audience. But if you see more detail there is a small zoom in zoom out tool nearly the brush and comb. It's smart approach to show that there is no more hair falls after using the "Dove intense hair fall treatment". " Intense Hair Fall Treatment " Released: January 2009, Advertiser: Dove, Agency: OGILVY & MATHER ASIA PACIFIC, Country: HONG KONG, Category: Cosmetics & beauty products Advertising Agency (Name, City, Country): Ogilvy & Mather Asia Pacific, Executive Creative Director: Christen Monge, Creative Director: Troy Sullivan, Annie Wong, Regional Senior Art Director: Kenneth Kuan, Copywriter: Bradley Wilson Agency Producer: Brell Chen, Photographer: Eric Seow @ Beacon Pictures, Retoucher: Aries @ Yau Digital