McDonald's: Asian weeks
It's quite smart concept using media creative to convey the message of Asian weeks. It will be ordinary look if the head covering of woman by image or illustration. That's why I said it's smart approach of the promotional poster. What I still consider is why the clothes of color is white not red or another bright colors. White is sorrow for Asian (chinese) and white is not desired color for food. Is it? 
" Asian Weeks till 24th August " Advertising Agency: DDB Helsinki, Finland, Art Director: Jukka Mannio, Copywriter: Vesa Tujunen, Photographer: Mikko Harma / Kustom, Other additional credits: Mika Wist, Released: August 2008
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