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I think it's a good idea to deliver the message "improving your brain". You see a robot step on the calculator means if your brain is improved you don't need calculator anymore (it's good) but the opposite just play around with robot you're getting smarter (no need tool like a calculator) is it? What about other optional ads? I think they are the same concept: The yellow pages ads means the memory is coming alive so you don't need to read much and the bear puppet the same concept with yellow pages. If I give wrong comments you can give yours... " Improve your brain " Advertising Agency: K I D, Bangkok, Thailand, Creative Director / Art Director: Puripong Limwanatipong, Copywriter: Vanboon Sankhavadhana, Photographer: 68 Studio co., Ltd., Designer/ Illustration: Chaiyaporn Benyakusol, Retouching: Somporn Inthong, Wanchai Suttikitiwong, Other additional credit: Wareemon Benjapong