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You decide. It's a good copy to let people think what the insight of the ad. Challenge the people to take decision. The image bring us to consider which the best choice. Useless organ someday or transplate to people who need, is it? But what I think is what kind of man want to transplate if he is in a good health. Or some people? Advertising Agency: Ampla, Recife, Brazil, Creative Director: Manuel Cavalcanti, Art Director: Humberto Montenegro, Copywriter: Juliana Lisboa, Illustrator: Queiroz, Photographer: Thomas Baccaro, Image: Erick Levay, Published: October 2008