Nice idea. Simple, clean but strong creative excecution. People will know the eating bread behavior when they eat. It's an outstanding ads near the street. People will remember the way they eat bread. 
" Eat up the bread with butter " Advertising Agency: Spillmann / Felser / Leo Burnett, Switzerland, Creative Director: Martin Spillmann, Copywriter: Maren Beck, Art Director: Karin Estermann, Photographer: David Willen, Agency Producer: Sebahat Derdiyok
It's quite smart concept using media creative to convey the message of Asian weeks. It will be ordinary look if the head covering of woman by image or illustration. That's why I said it's smart approach of the promotional poster. What I still consider is why the clothes of color is white not red or another bright colors. White is sorrow for Asian (chinese) and white is not desired color for food. Is it? 
" Asian Weeks till 24th August " Advertising Agency: DDB Helsinki, Finland, Art Director: Jukka Mannio, Copywriter: Vesa Tujunen, Photographer: Mikko Harma / Kustom, Other additional credits: Mika Wist, Released: August 2008
" Improve your brain " Advertising Agency: K I D, Bangkok, Thailand, Creative Director / Art Director: Puripong Limwanatipong, Copywriter: Vanboon Sankhavadhana, Photographer: 68 Studio co., Ltd., Designer/ Illustration: Chaiyaporn Benyakusol, Retouching: Somporn Inthong, Wanchai Suttikitiwong, Other additional credit: Wareemon Benjapong
"Shelter served at McDonald's" Advertising Agency: DDB Denmark, Creative Director: Patrik Danielsson, Art Director / Copywriter: Mikkel Møller, Photographer: Thomas Juul, Published: March 2008
