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First impression seeing this print ad looks poor, sad and suffer. Empty dirty and broken plate with a bullet on the spoon. The colors of the wood table look dark. It seems there is no light and life in around the table. Simple and smart approach to convey the truth and actual life of Africans: the impact of War! Sadly! " Sadly, in parts of Africa, bullets still outnumber grains of rice " Advertising Agency: Draft FCB Ulka, New Delhi, India, Creative Director: Siddharth Prasad, Art Director / Illustrator: Shubhojit Sengupta, Copywriter: Vikram Sengupta, Other additional credits: Gettyimages, Published: August 2008